Attending a trade show can be a costly undertaking for your small business. The cost of your booth, travel expenses, and supplies delivery to the show site will all need to be factored in. In addition, you will need to pay the fees of the people on your team that will help you during the show. You should also budget for lodging and food costs. These expenses will vary depending on the type of show you’re attending and the location of the event.
A trade show is an excellent opportunity to test new products, increase brand awareness, and increase corporate morale. It can also help you evaluate your products and learn about your competitors. Moreover, it is a low-cost way to evaluate your products and find ways to increase sales.
Another factor in your trade show budget is the cost of exhibit services. These services are essential, but can also add up to a large sum. For example, you will need to pay for exhibit setup and tear-down, and you’ll also need to pay for staff accommodation and airfare. Exhibit services may also include the cost of WiFi.
If you’re a small business, you may want to rent a booth. The average booth space cost is around $20 per square foot, but premium locations can cost you more. A booth near the entrance or on an upper floor will cost more than a booth near a corner or in a remote area. Regardless of the size of your booth, the ROI can be well worth the cost.
The cost to attend a trade show varies, and is often determined by the size and popularity of the event. Attending a big conference can cost you thousands of dollars. To keep your expenses at a manageable level, designate a trade show travel coordinator. Also, make sure to communicate your expense limits to staffers so they can stay within budget. Finally, make sure to purchase your tickets early! The earlier you buy them, the cheaper the fares. Some companies even offer free passes!
Another cost of attending a trade show is the cost of hiring temporary staff. Whether you hire a single person to work at your booth or hire a team of professionals to do the job, you must consider whether the cost is worth it. For example, if you want to hire a booth model, the cost may range from $250 to $500 per day, depending on the type of event.
You should also consider the size of your booth. Booth space costs vary greatly, depending on the industry, location, and popularity of the show. Larger shows tend to charge more, with some charging up to six figures for a booth. However, if you’re a smaller company, a portable trade show booth may be a better option for you.