How Marketing Communication Works

The process of Marketing Communication is a great way to achieve a brand’s target audience and to keep them engaged in a long term relationship with the business. It is a system that involves a number of elements, each with its own specific tasks and responsibilities. Some of the elements in this system include the media strategy, the frame of reference, and the messages that are sent. All these elements interact with each other to ensure that the marketing communication is effective.

Media strategy

A media strategy is an essential part of any marketing communication. It is a comprehensive plan for your organization that will deliver your message to your customers. Whether you are planning a campaign or simply looking to improve your current advertising efforts, a strong media strategy can make a difference between success and failure.

The media strategy process begins with defining the target audience. This will help you choose the best platform to advertise.

You’ll also need to consider the length of the ad, as well as the budget you have. Ideally, your media strategy will include multiple channels. Depending on the type of campaign you’re running, your media strategy might include a mix of paid and earned media.

After establishing your target audience, you’ll need to evaluate how you want to engage with them. For example, you’ll need to determine which times of day to use advertising, and whether you need to focus on specific regions or audiences.


Messages are a major part of marketing communication. These messages serve a variety of purposes, including building trust with your audience and proving your product’s uniqueness. The best kind of message will speak directly to the needs and desires of your customer.

Developing a good marketing communication plan is no small feat. To get your message across, you’ll need a promotional mix that includes strong advertising and public relations messages. You also have to coordinate all your efforts to achieve your promotion goals. Luckily, there are tools to help you. This article highlights a few.

While there are no guarantees that your message will get through, you can at least take some steps to reduce the odds of getting your intended message across. These include using appropriate media, creating a targeted message, and measuring the impact of your marketing efforts.

Having a solid marketing message is important for any business engaging in marketing. Using the right tool for the job can help you stand out from the crowd and make a lasting impression on your target audience.

Frame of reference

A frame of reference is a process that helps consumers evaluate and categorize products and services. It enables marketers to position their products and to make meaningful comparisons with their competitors.

A good frame of reference can help potential customers identify what’s special about your product. It can also shape your branding, marketing, and sales messages. The better your frame of reference, the more likely you will be able to get people to buy your product.

An effective frame of reference should appeal to your target market’s beliefs, values, and attitudes. It should provide the best possible example of how your product can help them achieve their goals.

The goal of your frame of reference should be to help your company create the right image for itself. Frames of reference can be both broad and deep. They can also meet a number of other objectives.

Some examples of the best frames of reference include the “wow” factor, which helps the dream audience appreciate the benefits of your product or service. Likewise, there are several negative frames, including distractions and irrelevant factors.


A response is a reaction, action, or opinion to a message. It is an outcome of a communication, whether it is spoken, written, or visually displayed. In the context of marketing communication, a response is a result that reflects the impact of the message.

Many businesses struggle to understand and implement an effective feedback follow up strategy. There are a number of reasons why. First, customers may not give important feedback because they believe no one cares. However, feedback is a valuable asset to business writers. Second, bringing disparate feedback together requires the right tools. Third, businesses must respond in a professional manner. Lastly, negative reviews can affect a company’s reputation and potential customers. Without a plan, negative reviews can be a disaster.

A positive review can make a difficult experience seem more bearable. Similarly, a business that receives feedback for a service or product can be encouraged to improve it. Moreover, a 5% discount can be offered to a customer to make an otherwise poor experience look better.

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