Technology and business promotion are revolutionizing how businesses operate. From automation to data analytics to augmented reality and customer service bots, businesses are becoming more tech-driven each year.

Business education plays an essential role in equipping future leaders to navigate this evolving intersection. MBA programs and specialized courses equip students to innovate and lead effectively in an age where business meets technology.

1. Social media

Social media are Internet-based platforms where users can create, modify and share user-generated content.1 They include social networking websites, blogs, wikis, instant messaging services and video-sharing websites.2

Social media first made its debut in 1844 with Samuel Morse tapping out electronic dots and dashes over a telegraph system, but its mainstream impact didn’t happen until 1997 when Andrew Weinreich created SixDegrees–an early form of social networking as we know it today.

Social media provides marketers with invaluable opportunities for connecting with large audiences, engaging customers and collecting customer information. Social media can drive purchasing decisions from awareness through awareness to purchase; according to McKinsey recently reported that people receiving product recommendations via social media are 10 percent more likely to purchase those products.

2. Search engine optimization

Search engine optimization (SEO) is an invaluable way for brands to increase visibility in organic searches. Together with pay-per-click (PPC) advertising, SEO makes up part of search marketing.

As digital marketers, we understand that customers frequently turn to search engines to obtain answers or learn about products and services before making purchases. Search engine optimization can help businesses build long-term relationships with their audiences as well as raise product awareness.

Technical SEO (Search Engine Optimization) is the practice of optimizing a website or webpage in order to rank higher organic searches. This encompasses best practices like providing an exceptional user experience and optimizing core web vitals like performance, load speed and visual stability; in addition to claiming and optimizing business listings as well as getting online reviews.

3. Email marketing

Email marketing involves sending commercial communications that support business promotions to a list of recipients who have consented to receiving these messages. Email marketing is an extremely efficient method of directly promoting products and services to an interested audience while simultaneously supporting soft sales through brand recognition, education and engagement.

Email marketing allows businesses to tailor content specifically for specific audiences based on their interests and journey stage with the company. However, this level of personalization can become counterproductive when emails are sent too frequently or don’t connect with subscribers; to find the appropriate balance align email campaigns with wider marketing goals and KPIs so emails remain timely and relevant for subscribers.

4. Mobile marketing

Mobile marketing is an affordable and versatile tool to help businesses reach a broad audience and meet business goals. Mobile ads such as banners, videos, interstitials and push messages delivered over social media platforms as well as text messages, augmented reality apps and geofencing push messages all contribute to reaching more potential customers than traditional offline approaches alone can. QR codes bridge this offline-online gap directing users directly to apps downloads, website landing pages or offers via their smartphones.

An effective mobile marketing strategy connects with consumers at their most responsive moments, increasing user engagement and customer satisfaction. IKEA’s augmented reality app enables customers to visualize furniture in their home before purchase – this increases engagement rates as well as conversion rates! Likewise, mobile analytics tools facilitate continuous optimization of marketing endeavors.

5. Video marketing

Video marketing is an engaging tool that can help businesses engage with their target audiences more effectively. Video can increase conversions, build brand recognition and drive website traffic while helping you tell a more captivating story than text or images alone.

Videos are an effective way to expand your reach on social media and increase open rates in email messages, as well as increase visibility with paid advertising campaigns. They can also serve as testimonials by showing customers talking positively about your products or services – building trust while forging long-lasting relationships and drawing in consumers with shorter attention spans.